SAM EDELMAN
2024
2024Lead Creative / Art Direction for Sam Edelman’s 20-Year Anniversary Campaign starring Kylie Jenner.
To commemorate Sam Edelman’s 20th Anniversary, I worked closely with Sam to develop an iconic campaign starring Kylie Jenner.
We chose to lean into their green color, as we felt that it was underutilized and should be embraced as a core piece of their identity for years to come.
I worked with FAM to create a fresh Anniversary Campaign Microsite, ensuring every aspect of the website reflected the brand’s style and embodied the essence of the campaign. View the full microsite case study HERE.
I designed the “XX” Anniversary Logomark which was used across their retail locations, on social & on their microsite. The mark symbolizes the 20th Year—a new chapter for the brand.
In an effort to make the campaign feel more complete, I took product photos to supplement with Chris Colls’ images of Kylie. These images were utilized in our OOH, in-store displays, social & website.
PERSONAL RESPONSIBILITIES
360° Campaign Art Direction, On-set Art Direction, Brand Consulting,
Social Media Strategy, Logomark Design & Product Photography
TEAM CREDITS
Photographer + Director - Chris Colls
Talent - Kylie Jenner
Director of Photography - Martin Landgreve
Agency Producer - Anthony Graneri
Behind The Scenes - Charlie Lipman
Fashion Stylist - George Cortina
Hair Stylist - Jesus Guerrero
Makeup - Ariel Tejada
Manicurist - Zola Ganzorigt
Set Design - Happy Masse
Studio - Lipman
Anniversary Microsite - FAM LA
